Facebook Ads

Meta ad spend and results, checked against the sales they really drove.

Entwickelt von Trackian

Art: Vollständige Analyse
Einrichtung: Anmeldung beim Anbieter
KI-Agent: Doppelte Ebene
Kategorie: Anzeigen
Hinzugefügt: Apr. 2023

Überblick

Was ist Facebook Ads?

Meta Ads (Facebook Ads) is the advertising platform behind Facebook, Instagram, Messenger and the Audience Network. You run it from Ads Manager, where you create campaigns, choose who sees them, set budgets and track the results.

Was macht es?

Builds campaigns
Campaigns, ad sets and ads, each with its own objective, audience, budget and placements.
Targets people
By location, age, interests, custom audiences from your customer lists, and lookalikes.
Delivers the ads
Across Facebook and Instagram feeds, Stories, Reels and Messenger, optimised by Meta's auction.
Reports on results
Spend, reach, clicks, conversions and the value Meta attributes to each ad.

What Facebook Ads adds to Trackian

Trackian reads your Meta ad account four times a day: spend, impressions, clicks, conversions and conversion value per campaign, ad set and ad. It lines those numbers up with GA4 sessions and your store's real orders, so you can see what Meta claims next to what actually happened on your site.

What you get

Spend next to results
Cost, clicks and conversions per campaign in the Performance and Attribution screens, beside the traffic and revenue they drove.
Sentinel on watch
Nightly checks for dropped delivery, falling ROAS and paid social traffic that stopped arriving.
Creative insight
Which ads are fatiguing, and which ad sets burn budget without converting.
An agent that can act
Through Trackian's MCP your AI agent can read performance and change history, and, when you ask it to, pause ads, shift budgets or draft new ads.

Before you connect

Log in with a Facebook profile that has access to the ad account in Meta Business Manager, then pick the ad account (act_…) to sync. Advertiser access is enough to read; changes made by your agent need a role that can edit campaigns.

Verbinden Sie Facebook Ads mit Trackian

Trackian stellt die Daten neben den Rest Ihres Stacks und prüft sie jede Nacht.

Facebook Ads verbinden

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