Che cos'è Triple Whale?
Triple Whale is an analytics and attribution platform for e-commerce brands, especially on Shopify. Its own tracking pixel follows each customer's journey across ads, email and organic visits, so you can see which channels lead to a purchase.
Che cosa fa?
- Tracks the journey
A first-party pixel records the touchpoints on the way to each order.
- Attributes sales
Seven attribution models, including Total Impact, which blends in post-purchase survey answers.
- Brings metrics together
A Summary dashboard with sales, ad spend, ROAS, margin and orders per platform.
- Answers questions
Moby, its AI assistant, charts your store data from plain-language questions.
