Count AI-Assistant Visits, Sales and LeadsPaste-ready GA4 setupPaste-ready GA4 setup

Paste-ready GA4 channel group, a report recipe and the source of every order or lead, with a click-through test.

What you get (+1 bonus)

A custom AI channel group.
Menu-by-menu steps to build "AI assistants (all)" in GA4 in about 30 minutes, with the channel order that keeps paid AI clicks paid and unpaid ones out of Referral.
A tested pattern to paste.
The regex for the channel, with the reason for each assistant on it, tested against 18 assistant addresses and 36 look-alikes and other sources. Your developer can re-run the test.
AI against your other channels.
A five-minute report and a fuller 15-minute exploration that compare AI assistants with your other channels, with conversion rate and revenue for shops and leads for lead-gen.
Sources for orders and leads.
For shops, where your store already records each order's origin, in about 10 minutes. For lead-gen, hidden form fields, the script and a test, in about an hour.
A click-through test.
A template for clicking through from each assistant yourself and noting what it sends, so you know which routes GA4 sees and which go dark. About 10 minutes per assistant.
+1 bonus
An AI skill for Claude, ChatGPT, Gemini or Copilot
that tests the channel pattern against your own GA4 sources and shows what would move before anything is saved, with the script and the pattern test in the same download.

Free · about 15 seconds

Who it's for, and who it's not for

A person on a sofa reads an AI assistant's answer on a phone and is about to tap a link in it.

Who it's for

Whoever implements GA4 for a shop or a lead-gen business: a developer, an agency or a marketer with the Editor role on the property.
Owners who have read "The AI Traffic You Can't See" and want the steps on their own page, to hand over or to work through themselves.
Agencies and freelancers setting up the same AI count for several clients, with a test they can re-run whenever the list of assistants changes.

Who it's not for

Anyone without the Editor role on the GA4 property. You'll need it, or someone who has it, to create the channel group.
Properties that have already used both custom channel groups. A standard GA4 property allows two, so you'd have to edit or replace one first.

What's inside

PDF · About 20 min read

Honest note

The setup counts the AI visits that arrive with a label you can catch. Visits with no referrer still land in Direct, and people who read an answer and never click don't show up anywhere. Review the pattern every quarter, because the list of assistants moves. The consent category for the lead-gen script is a question for whoever advises you on privacy, and none of this is legal advice.

Free · about 15 seconds