The Complete GA4 Setup HandbookShop editionLead-gen edition, with the lead tracking update

The plain-English GA4 setup handbook for online shops and lead-gen sites - Shopify, WooCommerce, Magento, Wix, Webflow and more.

Is Your GA4 Revenue Real? The plain-English GA4 setup handbook for Shopify, WooCommerce, Magento, PrestaShop, OpenCart and Webflow stores. Find the double-counted orders, the sales credited to PayPal and the revenue that never reaches your reports - then fix them, or brief someone who can.

Count Every Lead Once. And know which ad earned it. The plain-English GA4 setup handbook for Wix, Webflow, Leadpages and Instapage sites, with an update inside on the two 2026 Google Ads changes that affect lead tracking.

counted twice

inflates your lead count

What you get (+1 bonus)

Your store, step by step.
Shopify, WooCommerce, Magento, PrestaShop, OpenCart and Webflow, each with its quirks, the 2026 changes (Shopify's checkout script retirement, Magento's built-in GA4 setting) and the order duplication to watch for.
The four most expensive data bugs in e-commerce.
Missing currency, duplicate purchases, payment gateways taking the credit, and parallel installs - with how to spot each one in your own reports.
The foundations, in plain English.
How GA4 actually reaches your site, why "two installations" is the most common silent mistake, and the settings to change on day one.
Consent Mode v2, without the legal fog.
What Google's June 2026 data-controls change means for your ad data, and what a compliant banner needs.Educational, not legal advice.
A 9-point scored self-check.
Healthy, Leaking or Fiction: score any setup in about ten minutes, whether you built it or paid for it.
A one-page cheat sheet
to print, and "questions to ask your developer or agency" in every technical chapter.
+1 bonus
An AI skill for Claude, ChatGPT, Gemini or Copilot
that applies this to your own numbers.

Free · about 15 seconds

Who it's for, and who it's not for

The owner of a small online bike-parts shop points to a page in a printed handbook while briefing a freelance developer at a café table.

Who it's for

Owners and managers who want to know whether their numbers can be trusted, without learning to code.
Anyone hiring help, so they can brief a developer or agency properly and check the result.
Agencies and freelancers who run tracking for clients and want a plain-language standard to share with them.

Who it's not for

Analysts looking for advanced BigQuery or server-side recipes. Chapter 4 covers what those are and when they're worth it, not how to build them.
Anyone without access to their GA4 property or website - you'll need admin access, or someone who has it, to run the checks.

What's inside

PDF · About 60 pages

Honest note

Some of this you can do yourself in an afternoon. Some of it, like consent setup and e-commerce data layers, is worth handing to a professional. Each section of the handbook says which is which, with a difficulty rating, the time it takes and what goes wrong if it's done badly. The handbook can't see your setup - it tells you exactly what to check.

Free · about 15 seconds