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Google Ads Conversion Settings TemplateFor the audit with Claude or ChatGPTFor the audit with Claude or ChatGPT

Fill-in template for your Google Ads conversion settings, ready to paste into Claude or ChatGPT for the audit.

Fill-in template for your Google Ads conversion settings, ready to paste into Claude or ChatGPT for the audit.

Fill-in template for your Google Ads conversion settings, ready to paste into Claude or ChatGPT for the audit.

What you get (+1 bonus)

  • One download, not retyping.

    Step 1 shows which conversions table to download, for which dates and with which columns, so section A is a single CSV or Excel file.

  • Eight sections, every setting.

    Primary actions, goals, account settings, customer acquisition, value rules and recent changes, each feeding one or more of the guide's 20 checks.

  • What only you know.

    Section H collects the orders or leads you actually received, how many leads were spam, and how long customers take to buy or get in touch - the part no connection can read.

  • Screenshots, safely.

    Six screens that are quicker to capture than copy, what to remove from each before you upload, and a prompt that makes the AI read them back before it judges.

  • +1 bonus

    An AI skill for Claude, ChatGPT, Gemini or Copilot

    that audits your conversion settings - what Google Ads counts and bids on - from your filled-in template, a connection or screenshots, and marks each setting OK, Fix or Can't tell.

Free · about 15 seconds

Who it's for, and who it's not for

Two people test a website in a small office: one submits a test enquiry on a phone while the other watches a debugging view on a laptop.

Who it's for

  • Anyone running the conversion audit without a connection, who wants every setting the AI needs collected in one paste.
  • Teams connected through Google's Google Ads MCP server, who fill in only the sections it can't read.
  • Owners and agencies of shops and lead-gen businesses who want a dated copy of their conversion settings to compare with next quarter's.

Who it's not for

  • Anyone expecting the checks themselves in this file. The template collects the settings; the 20 checks and their prompts are in the audit guide, also on this page.
  • Anyone without at least read access to the Google Ads account. Ask whoever owns it to add you first.

What's inside

PDF · About 20 minutes to fill in

Honest note

The template collects your settings, and the judging happens in the audit guide. "No access" and "not sure" are valid answers, and the AI is told not to assume defaults, so some settings may come back as Can't tell. Leave out personal data: replace people's emails in the change history with roles and don't paste customer data of any kind. Menu paths are as of 11 October 2026; if a path doesn't match, use the search bar in Google Ads and type the setting's name.

Free · about 15 seconds
Page 1 of Google Ads Conversion Settings Template
1 / 4Before you start, and step 1: download the conversions table
Page 2 of Google Ads Conversion Settings Template
2 / 4Pick the columns, then download
Page 3 of Google Ads Conversion Settings Template
3 / 4Step 2: the template you copy into the chat
Page 5 of Google Ads Conversion Settings Template
4 / 4One lead action's settings, worth a screenshot

Shortlisted · 2025

Shortlisted at the 2025 European Search Awards

European Search Awards
Best Software InnovationShortlisted
Best Search Software ToolShortlisted

Featured in

SEOFOMO
40+integrations130+built-in AI tools~90 secsetup14-dayfree trial

Trusted by

  • Fibank
  • BAUHAUS
  • DSK Bank
  • myPOS
  • Orange
  • Remix
  • Serpact
  • Tavex
  • Videnov

Frequently asked questions

Free download

Google Ads Conversion Settings Template

PDF, about 20 minutes to fill in

  • One download, not retyping
  • Eight sections, every setting
  • What only you know
  • Screenshots, safely
  • +1 bonus: An AI skill for Claude, ChatGPT, Gemini or Copilot
Free · about 15 seconds