Consent Mode Starter ContainerGTM container, shop editionGTM container, lead-gen edition

Consent Mode in One Import. Consent Mode v2 and GA4 ecommerce for Google Tag Manager: a starter container with region-aware consent defaults, the GA4 Google tag, view_item to purchase with Send Ecommerce data, a Conversion Linker and a Google Ads purchase conversion ready for your IDs. Works with any consent banner.

Consent + Conversions, One Import. Consent Mode v2 and enhanced conversions for leads in Google Tag Manager: a starter container with region-aware consent defaults, the GA4 Google tag, generate_lead on your form_success event, and a Google Ads lead conversion that passes hashed email and phone from the dataLayer. Works with any consent banner.

Shipped as denied

Include user-provided data

What you get (+1 bonus)

Consent defaults done the documented way.
Denied for the EEA, UK and Switzerland on the Consent Initialization trigger, a rest-of-world default shipped as denied for you to review, wait_for_update, and ads_data_redaction on by default. Built on Google's consent APIs through a Community Template Gallery template, embedded in the file. No Custom HTML.
Google tags left to do their job.
The Google tag, GA4, Google Ads and the Conversion Linker use their built-in consent checks, so you get Advanced consent mode without double-gating.
Shop: ecommerce wired to the data layer.
One GA4 event tag for view_item, add_to_cart, begin_checkout and purchase, and a Google Ads purchase conversion with value, transaction ID and currency.
A CMP-agnostic update path.
When to switch to your CMP's own template (Cookiebot, Usercentrics, CookieYes and others), and a ready, paused update tag for self-built banners.
A 10-minute Preview test.
What gcs and gcd should read before and after a choice, how to check regional defaults, and how to confirm the em parameter on the conversion request.
+1 bonus
An AI skill for Claude, ChatGPT, Gemini or Copilot
that applies this Preview test to your own numbers.

Free · about 15 seconds

Who it's for, and who it's not for

A tracking specialist at a small agency works through a printed test checklist before publishing a shop client's tag setup.

Who it's for

Agencies and freelancers who set up GTM for clients and want a clean, consistent base to merge into each container.
In-house marketers and developers who'd rather start from a checked file than click through twenty screens.
Owners who want to hand their developer a correct starting point and know what "done" looks like.

Who it's not for

Anyone looking for a cookie banner. This works alongside your banner; it isn't one.
Sites that need Basic consent mode (Google tags blocked until consent): the README explains the switch, but these files are built for Advanced.
Already have a container? Audit it with Claude or ChatGPT first: Audit Your Google Tag Manager Container With Claude or ChatGPT https://trackian.com/resources/gtm-container-audit-with-ai.

What's inside

10-minute test

Honest note

This is a starting point, not a compliance product. It won't ask visitors for consent, store their choices or make your site legally compliant on its own, and whether visitors outside the EEA, UK and Switzerland start as granted or denied is a legal call for you (we ship it denied). It has been checked against Google's documentation and our validator; import it into a new workspace and run the Preview test in the README before you publish.

Free · about 15 seconds