FreeOctober 2026ShopsLead-genShopsLead-genShopsLead-gen

Google Tag Manager Container ChecklistFor the audit with Claude or ChatGPTFor the audit with Claude or ChatGPT

The 20 container checks on one sheet, to tick off as Claude or ChatGPT works through your exported container.

What you get (+1 bonus)

What no export holds.
Workspaces and versions, users and their permissions, and what sits outside Tag Manager: plugins, hard-coded code, your cookie banner, the Google tag's own settings and enhanced conversions.
Tidy the file first.
How to export the live version, what to search for in Custom HTML and notes, and a short script for whoever implements it that swaps IDs and email addresses for stable stand-ins.
The audit without the file.
Part 3 collects tags, triggers, variables, consent settings and leftovers line by line, for when your policy, or your agency's, says the file can't be shared.
Your Preview results, in one table.
A test order, a thank-you page reload, a failed and a working form, and a declined banner, each with what should have fired.
+1 bonus
An AI skill for Claude, ChatGPT, Gemini or Copilot
that reads your filled-in checklist, with or without the container file, runs the container checks and marks each one OK, Fix or Can't tell, changing nothing in Tag Manager.

Free · about 15 seconds

Who it's for, and who it's not for

Two people at a desk test a website: one submits a test form on a phone while the other watches a debugging view on a laptop.

Who it's for

Anyone running the container audit who needs the parts no export holds - user access, workspaces and what the site sends outside Tag Manager - collected in one place.
Agencies and teams that can't share the container file and want to run the whole audit from a filled-in checklist instead.
Owners of shops and lead-gen businesses who want a dated record of their container and of who can publish, to compare with next quarter's.

Who it's not for

Anyone expecting the checks themselves in this file. The checklist collects the facts; the 20 checks and their prompts are in the audit guide, also on this page.
Anyone without at least Read access to the container. The user list may need an account Admin, so ask whoever has it.

What's inside

PDF · About 5 min read

Honest note

The checklist collects your container's facts, and the judging happens in the audit guide. "No access" and "not sure" are valid answers, so some checks may come back as Can't tell. The tidy script leaves conversion labels and other platforms' tag IDs as they are, so replace those by hand if your policy says so. Menu paths are as of 11 October 2026; if Google moves one, look for the item's name in Tag Manager's Admin page. Replace email addresses with roles before you paste anything.

Free · about 15 seconds