The 30-Second AI Answer CheckOne-page checklistOne-page checklist

The 30-second check to run on any AI answer about your marketing numbers, on one printable page.

What you get (+1 bonus)

Nine checks, one page.
Nine tick-box checks for any number ChatGPT, Claude, Gemini or Copilot gives you, starting with whether it fits inside your store orders or real lead count.
A score with next steps.
One point per check passed. A 9 means act on it, 6 to 8 means ask again about each failed check, and 5 or fewer means don't use it for a decision yet.
A prompt and three habits.
A prompt to paste before your question, so the assistant uses code and tells you its sources, dates and row count, plus three habits that prevent most mistakes.
+1 bonus
An AI skill for Claude, ChatGPT, Gemini or Copilot
that checks any AI-produced number against the nine ways, gives the verdict first and, when your data is in the chat, has your assistant recalculate it in code.

Free · about 15 seconds

Who it's for, and who it's not for

A small-business owner at a desk types a question into an AI assistant on a laptop, with a notebook of handwritten figures beside it.

Who it's for

Shop owners and lead-gen teams who ask an AI assistant about orders, leads, ROAS or cost per lead and want a quick test before acting on the answer.
Agencies and freelancers who use AI on client numbers and want a one-page check to run before a figure goes into a report.
Anyone who wants the check without reading the full explainer first, on one printable page that takes about 30 seconds per answer.

Who it's not for

Anyone who wants to understand why each mistake happens. The checklist lists the checks; the worked examples and the mechanisms are in the full explainer.
Data teams who already run every calculation in SQL or Python, with tests. The checks will look familiar.

What's inside

PDF · 1 page

Honest note

The checklist flags an answer that needs a second look; it doesn't recalculate anything for you. Two checks, "Reference total" and "Real or broken?", need a number you trust, such as store orders or enquiries received, so have it to hand. The reason behind each check, with a worked example, is in the full explainer. If the tracking itself turns out to be broken, hand it to whoever implements your tracking.

Free · about 15 seconds