Peak-Week and Campaign Launch KitsBlack Friday: checklist, flowchart and watch sheetChecklist, flowchart and watch sheet

Is this real, or broken tracking? Know before your biggest day. Don't lose Black Friday to a broken tag. A before-peak tracking checklist in three blocks, a "sales just dropped" flowchart and a daily watch sheet: on Friday 27 November you'll know within minutes whether a drop is real or broken tracking.

The Black Friday War Room. Don't lose Black Friday to a broken tag. A before-peak tracking checklist in three blocks, a "sales just dropped" flowchart and a daily watch sheet: on Friday 27 November you'll know within minutes whether a drop is real or broken tracking.

The First 72 Hours. The first 72 hours of a new campaign decide what your ads learn a lead is. A pre-launch tracking checklist, a "leads spiked or vanished" flowchart and a 14-day watch sheet that compares what Google and Meta report with the leads you actually received, so spam and double-counted forms don't become the target.

What you get (+1 bonus)

Peak-Week Kit (shops)
14 checks in three blocks - two weeks before (target Friday 13 November 2026), one week before (Friday 20 November) and the day before (Thursday 26 November): GA4 vs store orders, the purchase event, refunds, payment redirects, Google Ads and Meta conversion setup, consent banner, change freeze, who checks what each morning.
Campaign Launch Kit (lead-gen)
10 pre-launch checks - the form counts once, the thank-you page, spam, click IDs saved with every lead, primary conversions and "One" vs "Every", the 2026 enhanced conversions setting, consent on the landing page, phone calls - then launch-day, first-72-hours and days 4 to 14 routines.
A "check this first" flowchart for each kit
that separates a real change from a tracking problem in 11 or 12 numbered steps, for whoever is on duty.
A watch sheet for your kit
(Excel, inside the AI skill download): what you expected against what happened, with flags against limits you set yourself.
A "for whoever implements this" box under every check
, so the owner can forward the technical part to their developer or agency.
+1 bonus
An AI skill for Claude, ChatGPT, Gemini or Copilot
that applies this to your own numbers.

Free · about 15 seconds

Who it's for, and who it's not for

On the evening before Black Friday, the owner of an online gift shop ticks the last item on a printed checklist in a warehouse office full of parcels.

Who it's for

Owners and managers of online shops running Google and Meta ads into Black Friday (27 November 2026), Cyber Monday (30 November) or any other big sales day.
Lead-gen businesses about to launch a new Google or Meta ads campaign, and the agencies and freelancers who launch it for them.
Shops and lead-gen businesses equally: each has its own kit.

Who it's not for

Teams with a tracking specialist who already runs pre-launch QA and daily reconciliation - you'll know most of this.
Anyone without access to their store admin, lead inbox or ad accounts: every check starts from the real number.

What's inside

PDF · Checklist, flowchart, watch sheet

Honest note

Both kits are the do-it-yourself version and a manual snapshot: they only check what you check, when you check it. A watch sheet tells you that something is off, not which tag broke, and the thresholds are your own starting points. If you'd rather not fix what you find yourself, our specialists can: the Fix Sprint covers GA4, Google Tag Manager, and Google Ads and Meta conversion settings. It's delivered by people and priced separately.

Free · about 15 seconds