Black Friday-Proof Your TrackingTracking readiness scorecard, shop editionLead-gen edition

Is your tracking ready for your biggest sales week? A few plain-language questions about how your shop records sales give you a score out of 100 and the 3 fixes that matter most, before you raise your ad budgets.

Real Leads or Form Spam? Find out whether your tracking counts real enquiries or just form fills. A few plain-language questions about how your forms, calls and bookings are tracked, including Google's 2026 changes to enhanced conversions and offline imports. Get a score out of 100 and the 3 fixes that matter most.

slipping through the cracks

leads are slipping through

Can you trust the numbers your ads are learning from?

A few plain-language questions about how your shop or lead forms are tracked. Get a score out of 100 and the 3 fixes that matter most for you.

About 3 minutes · Score shown instantly · No email needed to see it

Your score is based on your answers, not a technical scan of your site. Every scored question has an "I don't know" option, and that is a useful answer too. Don't advertise on Google? Say so when asked, and the Google-only questions are skipped.