Google Merchant Center

What Merchant Center adds to Trackian

Connecting Merchant Center gives your AI agent access to your product feed through Trackian's MCP. It can see which products Google disapproved and why, where your prices sit against the market, and what sells that you don't stock. It also puts a money figure on each problem by joining it to the Google Ads spend and revenue Trackian already stores.

What you get

• Disapprovals with a price tag

  Products Google blocks from Shopping ads right now, next to what they spent or earned before the block.

• Price gaps by value

  Where your price is above or below Google's benchmark, ordered by the revenue at stake.

• Feed health in plain language

  Account and product issues, the steps to fix them, and when each feed last fetched.

• Fixes you approve

  Your agent can update a product, change regional or in-store availability, create a promotion or re-fetch a feed. It previews every change and applies it only after you confirm.

Before you connect

Sign in with a Google account that has access to the Merchant Center account. Read access is enough to look; changes need a user role that can edit products. The money figures come from Google Ads, so connect Google Ads to the same project too.