Integración con GA4 → BigQuery

¿Qué es GA4 → BigQuery?

GA4's BigQuery export is a free Google feature that copies every raw event from your GA4 property into BigQuery, Google's data warehouse, in a Google Cloud project you own. Unlike GA4's reports, the export is unsampled and keeps each visit, click and purchase as its own row.

¿Qué hace?

Keeps every event
One table per day with each event, its parameters, the device, location and traffic source.
Updates through the day
An optional streaming export adds today’s events within minutes.
Answers any question in SQL
Query the raw data, and join it with your other data in BigQuery.
Stays in your account
The data lives in your own Google Cloud project, under your control.

What GA4 → BigQuery adds to Trackian

Trackian reads your GA4 export and rebuilds the journey behind each purchase: every visit from the same browser in the 90 days before it, and the channel and campaign each visit came from. That powers attribution you can check order by order, instead of trusting one platform's view.

What you get

Per-order attribution
Every order with its full channel path and number of touches, on the Attribution page.
Five models side by side
First click, last click, last platform click and two linear models, compared per channel and campaign.
Common journeys
The channel paths that most often lead to a purchase.
An agent that can compare
Through Trackian's MCP, your AI agent reads the same attribution in the same shape as Triple Whale's, so the two can be put side by side.

Good to know

Attribution follows one browser, so a customer who switches devices starts a new path, and figures can differ from other attribution tools. Available on plans that include GA4 → BigQuery.

Before you connect

Turn the export on in GA4 Admin → Product links → BigQuery links: pick a Google Cloud project, choose Daily export, and Streaming too if you want today's numbers. Then sign in with a Google account that can read that project (the BigQuery Data Viewer and BigQuery Job User roles) and pick the dataset GA4 exports to. Standard GA4 properties can export up to 1 million events a day.

GA4 → BigQuery

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