Trackian
All Platforms

Google Analytics 4

Sessions, conversions and revenue by channel, on the same timeline as your spend.

Built by Trackian

Type
Full analysis
Setup
Log in with the vendor
AI agent
Read only
Category
Analytics
Added
Apr 2023
Connect Google Analytics 4

Overview

What is Google Analytics 4?

Google Analytics 4 (GA4) is Google's free analytics platform for websites and apps. A small tag on your site sends every visit, page view and event to a GA4 property, and Google turns them into reports on who your visitors are, where they came from and what they did.

What does it do?

  • Counts every visit

    Sessions, users and page views for every page, and which channel brought them: organic search, paid ads, social, email or direct.

  • Tracks conversions

    Events such as purchases, sign-ups and form submissions, with the revenue attached.

  • Shows what is happening now

    Live activity on the site, and funnels, user paths and segments in Explorations.

  • Shares its numbers

    The same data flows to Google Ads, Search Console and Trackian.

What GA4 adds to Trackian

Trackian reads your GA4 property four times a day: sessions, users, conversions and revenue by channel, campaign, landing page and device. Those numbers sit next to your ad spend and store orders on one timeline, so a drop in organic traffic or a broken checkout shows up where it hurts, not three tabs away.

What you get

  • Traffic next to spend

    Sessions, conversions and revenue per channel and campaign in the Performance and Attribution screens.

  • Sentinel on watch

    Patterns that check sessions, conversion rate and tracking health every night.

  • A GA4 audit

    Missing events, untagged campaigns and wrong attribution settings on your property, found for you.

  • An agent that can answer

    Read access through Trackian's MCP, so your AI agent can explain why conversions dropped on Tuesday.

Before you connect

You need a Google account with at least Viewer access on the GA4 property. Pick the property (the G- measurement ID), not the account above it. Universal Analytics properties are retired by Google and cannot be connected.

Related apps

GA4 → BigQueryTriple WhaleMixpanelPostHog

Connect Google Analytics 4 to Trackian

Trackian lines its data up with the rest of your stack and watches it every night.

Connect Google Analytics 4

New to Trackian? Start for free