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Facebook Ads

Meta ad spend and results, checked against the sales they really drove.

Sviluppato da Trackian

Tipo
Analisi completa
Configurazione
Accesso con il fornitore
Agente IA
Doppio livello
Categoria
Annunci
Aggiunta
apr 2023
Collega Facebook Ads

Panoramica

Che cos'è Facebook Ads?

Meta Ads (Facebook Ads) is the advertising platform behind Facebook, Instagram, Messenger and the Audience Network. You run it from Ads Manager, where you create campaigns, choose who sees them, set budgets and track the results.

Che cosa fa?

  • Builds campaigns

    Campaigns, ad sets and ads, each with its own objective, audience, budget and placements.

  • Targets people

    By location, age, interests, custom audiences from your customer lists, and lookalikes.

  • Delivers the ads

    Across Facebook and Instagram feeds, Stories, Reels and Messenger, optimised by Meta's auction.

  • Reports on results

    Spend, reach, clicks, conversions and the value Meta attributes to each ad.

What Facebook Ads adds to Trackian

Trackian reads your Meta ad account four times a day: spend, impressions, clicks, conversions and conversion value per campaign, ad set and ad. It lines those numbers up with GA4 sessions and your store's real orders, so you can see what Meta claims next to what actually happened on your site.

What you get

  • Spend next to results

    Cost, clicks and conversions per campaign in the Performance and Attribution screens, beside the traffic and revenue they drove.

  • Sentinel on watch

    Nightly checks for dropped delivery, falling ROAS and paid social traffic that stopped arriving.

  • Creative insight

    Which ads are fatiguing, and which ad sets burn budget without converting.

  • An agent that can act

    Through Trackian's MCP your AI agent can read performance and change history, and, when you ask it to, pause ads, shift budgets or draft new ads.

Before you connect

Log in with a Facebook profile that has access to the ad account in Meta Business Manager, then pick the ad account (act_…) to sync. Advertiser access is enough to read; changes made by your agent need a role that can edit campaigns.

App correlate

Google AdsTikTokMicrosoft AdsChatGPT Ads

Collega Facebook Ads a Trackian

Trackian allinea i suoi dati al resto dei tuoi strumenti e li controlla ogni notte.

Collega Facebook Ads

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