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Google Ads

Search, Shopping and Performance Max spend, judged on the revenue it brings.

Sviluppato da Trackian

Tipo
Analisi completa
Configurazione
Accesso con il fornitore
Agente IA
Doppio livello
Categoria
Annunci
Aggiunta
apr 2023
Collega Google Ads

Panoramica

Che cos'è Google Ads?

Google Ads is Google's advertising platform. You bid to show ads on Google Search, YouTube, Gmail, Google Maps, Shopping and millions of partner websites, and pay mainly when someone clicks.

Che cosa fa?

  • Runs search ads

    Text ads that show when people search for the keywords you choose.

  • Reaches beyond search

    Performance Max, Shopping, Display, YouTube and Demand Gen campaigns.

  • Manages bids and budgets

    Daily budgets, automated bidding towards conversions or value, and negative keywords.

  • Reports on results

    Cost, clicks, conversions and conversion value by campaign, ad group, keyword and search term.

What Google Ads adds to Trackian

Trackian reads your Google Ads account four times a day: cost, impressions, clicks, conversions and conversion value per campaign, ad group and keyword. It lines those numbers up with GA4 sessions and your store's real orders, so paid search is judged on the revenue it actually brought in.

What you get

  • Spend next to results

    Cost and conversions per campaign in the Performance and Attribution screens, beside the traffic and revenue they drove.

  • Sentinel on watch

    Nightly checks for paid search traffic that dropped, delivery that stalled and ROAS that slipped.

  • Waste found for you

    Search terms, keywords and products that spend without converting.

  • An agent that can act

    Through Trackian's MCP your AI agent can read performance and change history, and, when you ask it to, pause campaigns, adjust budgets, add negative keywords or draft new ads.

Before you connect

Sign in with a Google account that has access to the Google Ads account, then pick the customer ID (123-456-7890) to sync. If you use a manager (MCC) account, pick the client account underneath it.

App correlate

Facebook AdsTikTokMicrosoft AdsChatGPT Ads

Collega Google Ads a Trackian

Trackian allinea i suoi dati al resto dei tuoi strumenti e li controlla ogni notte.

Collega Google Ads

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