The People Behind the Data
Trackian was born from the need to bring a single source of truth to a chaotic data landscape. Meet the team building the future of marketing intelligence.
Our mission is to eliminate the guesswork from marketing.
In today’s digital landscape, businesses are overwhelmed by fragmented data. Information is scattered across a dozen different platforms—from ad networks to e-commerce stores—creating a chaotic picture that makes it nearly impossible to know what’s truly working. This data chaos leads to wasted ad spend, missed growth opportunities, and a constant state of guesswork where confident, strategic decisions feel out of reach.
Our mission is to eliminate that guesswork. We exist to turn fragmented data into a single source of truth, empowering businesses to navigate complexity with absolute clarity. By unifying, analyzing, and enhancing marketing data, Trackian provides the actionable intelligence needed for smarter, faster, and more profitable decision-making, ensuring that every company has the advantage of data they can finally trust.
Achievements in numbers
By providing a single source of truth, Trackian empowers our clients to make smarter decisions that lead to an average 30% increase in their marketing ROI.
Our clients slash up to 85% of the time they previously spent on manual reporting, freeing their teams to focus on strategy and growth instead of spreadsheets
Our Story
Trackian was born from a familiar frustration. Our founders, working closely with e-commerce brands and marketing agencies, saw a universal problem: brilliant, hard-working entrepreneurs were forced to make high-stakes decisions based on guesswork. They were surrounded by data from a dozen different platforms, yet none of it connected to tell a clear story, leaving them in the dark about what was truly driving growth and what was wasting their budget.
Inspired by the decisive spirit of the ancient Thracian tribes – warriors who had to be quick and precise to thrive – we created Trackian. The name blends “tracking” with “Thracian” to honor these modern digital warriors: the marketers and business owners who need clarity to win. We built this platform not just to track data, but to unify it into a single source of truth, finally turning the chaos of information into their most powerful and decisive advantage.
Growing since 2023
We know that on the other end of the line are well-meaning, talented marketers and founders doing their best with a tangled web of spreadsheets and disconnected data.
Our team is dedicated to giving them back their time and confidence, providing the clarity and technology they need to build a truly empowering, performance-driven environment.
Meet the Trackians.
Evgeni Yordanov
CEO
Yanko Ivanov
Chief Technology Officer
Zlatan Ivanov
Data Science & Product / Co-Founder
Martin Zhelyazkov
Director Sales & Customer Success
Lyubomir Popov
Paid Channels Strategist
Stanislav Plochev
Backend Developer
Nikola Minkov
Founder & Partnerships Director
Gergana Uyurova
Operations expertWant to join the team?
We are always looking for exceptional talent. If you are passionate about our mission and believe you have what it takes to help us grow, we want to hear from you.
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