Frequently Asked Questions

Trackian is a Marketing OS and decision engine that unifies your scattered marketing and sales data into a single source of truth. It's built for digital agencies, brand owners and online store operators who want to know what's working and what to fix without digging through numbers, and for agencies running marketing across multiple clients. The platform watches your data across four layers (uptime and quality checks, anomaly detection, profit finding, and a plain-language daily brief), so the answer to "what should I do today?" is waiting for you rather than buried in the data.

Trackian integrates with all the major platforms essential for e-commerce and digital marketing, including Meta (Facebook & Instagram) Ads, Google Ads, TikTok Ads, Google Analytics (GA4), Google Search Console, Shopify, WooCommerce, Magento & OpenCart. This brings your ad spend, traffic, search visibility, and store revenue into one place, so you can see how channels work together instead of checking each platform on its own. We add integrations based on customer demand, so the list keeps growing.

Trackian helps with attribution by bringing spend and revenue from every connected channel into one place, so you can see which channels are actually driving sales instead of trusting each platform's self-reported numbers. Because Google Ads, Meta, and TikTok each claim credit in their own reports, the totals rarely add up; Trackian reads from your analytics and store data alongside the ad platforms to give you a single, consistent view of where revenue comes from. Reliable attribution depends on clean tracking, which is why our checkout event tracking and Consent Mode v2 services exist: the better your underlying setup, the more you can trust what attribution tells you.

Yes. Trackian is built to work across multiple client accounts. For agencies, instead of logging into each client's stack and rebuilding the same reports, you get continuous monitoring, anomaly alerts, and a plain-language daily brief per client, so your team spends its time on strategy and client conversations rather than data wrangling. It also works as an early-warning system across your whole book of business: when a client's tracking breaks or performance shifts, you hear about it first and can act before they notice, the kind of proactive service that helps retain accounts.