Your Questions,
Answered with Clarity
Find answers to common questions about our platform, data, and security. We believe in transparency, and it starts right here.
Getting Started & Core Value
Learn about our mission and how Trackian provides a single source of truth for your business.
What exactly does Trackian do, and who is it for?
Trackian is a a Marketing OS and decision engine that unifies your scattered marketing and sales data into a single source of truth. It's built for digital agencies, brand owners and online store operators who want to know what's working and what to fix without digging through numbers, and for agencies running marketing across multiple clients. The platform watches your data across four layers - uptime and quality checks, anomaly detection, profit finding, and a plain-language daily brief - so the answer to "what should I do today?" is waiting for you rather than buried in the data.
How is Trackian different from Google Analytics?
Google Analytics tells you what happened; Trackian tells you what to do about it. Google Analytics is a powerful reporting tool, but it leaves you to pull the numbers, spot the problems, and decide on a response yourself. Trackian sits on top of Google Analytics and eight other platforms, continuously checking for tracking breaks and unusual changes, finding where profit is leaking, and summarizing it all in a daily brief written in plain language. Put simply, Google Analytics is one of the sources Trackian reads from, and Trackian is the decision engine that turns those sources into action.
How long does it take to get set up?
Initial setup takes about 90 seconds. You connect your first platform with a few clicks and Trackian starts reading your data right away, with no code to install for the core connections. Deeper tracking work - such as a full GA4 audit, Consent Mode v2 implementation, or checkout event tracking - is available separately and handled by our team, but you don't need any of that to get started and see value on day one.
Data, Integrations & Accuracy
Understand how we connect to your marketing stack and ensure your data is always accurate and reliable
What integrations and channels do you support?
Trackian integrates with all the major platforms essential for e-commerce and digital marketing, including Meta (Facebook & Instagram) Ads, Google Ads, TikTok Ads, Google Analytics (GA4), Google Search Console, Shopify, WooCommerce, Magento & OpenCart. This brings your ad spend, traffic, search visibility, and store revenue into one place, so you can see how channels work together instead of checking each platform on its own. We add integrations based on customer demand, so the list keeps growing.
How do you ensure the accuracy of my data?
Trackian runs continuous quality checks on every connection, so you're alerted the moment your data looks wrong - not weeks later when a report is due. Two of the platform's four layers exist for exactly this: uptime and quality checks confirm your tracking is firing and your connections are live, while anomaly detection flags sudden spikes, drops, or gaps that usually signal a tracking problem rather than a real change in performance. When a deeper fix is needed - for example, correcting a misconfigured GA4 setup or missing checkout events - our team can handle that as a professional service, so accuracy is something we monitor for you continuously and help you repair when it breaks.
What if I use a platform you don't currently integrate with?
If your platform isn't among our integrations yet, you can still use Trackian with everything you do have connected, and we'll add your request to our integration roadmap. We prioritize new integrations by how many customers ask for them, so telling us what you use directly shapes what we build next. In most cases the core channels that drive your spend and revenue - your ad platforms and your store - are already supported, which means Trackian delivers value even before every tool you use is connected.
Features & Functionality
Discover how our AI-powered features turn your unified data into actionable, profitable decisions.
How does Trackian help with marketing attribution?
Trackian helps with attribution by bringing spend and revenue from every connected channel into one place, so you can see which channels are actually driving sales instead of trusting each platform's self-reported numbers. Because Google Ads, Meta, and TikTok each claim credit in their own reports, the totals rarely add up; Trackian reads from your analytics and store data alongside the ad platforms to give you a single, consistent view of where revenue comes from. Reliable attribution depends on clean tracking, which is why our checkout event tracking and Consent Mode v2 services exist - the better your underlying setup, the more you can trust what attribution tells you.
What kind of AI features do you offer?
Trackian uses AI to interpret your data and explain it in plain language, most visibly in your daily brief, which reads your metrics and tells you what changed and why it matters. It's worth being precise about what is and isn't AI here: the AI watches your data and writes the explanations, while the ranking of which issues and opportunities matter most runs on transparent, rules-based logic rather than a black-box model. You can also connect Trackian to your preferred AI assistants like Claude and ChatGPT via Trackian's MCP server, so you can ask questions about your own marketing data in plain conversation and get answers grounded in your blended numbers.
Can I customize my dashboards and reports?
Yes. Customization is a key feature of Trackian. You can create tailored dashboards that focus on the specific KPIs that matter most to your business or your clients. For agencies, we even offer white-label reporting options, allowing you to deliver beautiful, branded reports that showcase your value.
Account & Management
Find answers about managing your account, our agency-friendly features, and our commitment to your data’s security.
Is Trackian suitable for agencies managing multiple clients?
Yes - Trackian is built to work across multiple client accounts, not just a single brand. For agencies, the value is leverage: instead of logging into each client's stack and rebuilding the same reports, you get continuous monitoring, anomaly alerts, and a plain-language daily brief per client, so your team spends its time on strategy and client conversations rather than data wrangling. It also acts as an early-warning system across your whole book of business - when a client's tracking breaks or performance shifts, you hear about it first and can act before they notice, which is exactly the kind of proactive service that retains accounts.
Is my data secure with Trackian?
Yes, your data security is our top priority. We are fully GDPR compliant and use industry-leading security protocols to ensure your data is safe, private, and always accessible to you. We also offer features like 2-Factor Authentication (2FA) for added account security.
What does the subscription include? Can I cancel anytime?
Our pricing is transparent and subscription-based, with different tiers to match your needs. All plans include access to our core features and dedicated technical support. You can cancel your subscription at any time, and we keep the process simple and straightforward with no hidden fees. And especially for the start, for Ecommerce and Brand businesses we even offer a 14-day FREE trial, or for Agencies and Freelancers, we are offering a full 30-day money-back guarantee - NO QUESTIONS ASKED.
Get Your Business on the Right Track with Our Smarter Insights
