Your Questions,
Answered with Clarity
Find answers to common questions about our platform, data, and security. We believe in transparency, and it starts right here.
Getting Started & Core Value
Learn about our mission and how Trackian provides a single source of truth for your business.
What exactly does Trackian do, and who is it for?
Trackian is a marketing intelligence platform that unifies your scattered marketing and sales data into a single source of truth. It’s designed for data-driven e-commerce stores and digital marketing agencies who need to eliminate guesswork, optimize their ad spend, and make confident decisions to drive profitable growth.
How is Trackian different from Google Analytics?
Google Analytics is a powerful tool for website traffic analysis, but it struggles to provide a complete financial picture. Trackian integrates with GA4 and goes a step further by blending that data with ad spend from platforms like Google Ads, Meta, and TikTok, and connecting it directly to your sales data from Shopify or WooCommerce. This gives you a true, dollar-for-dollar understanding of your marketing ROI that GA4 alone cannot provide.
How long does it take to get set up?
You can get started in minutes. The onboarding process is designed to be fast and intuitive, allowing you to connect your data sources with a few clicks. For most users, initial dashboards with actionable insights are populated within the first hour. Still some of the data may takes a day or more, depending on the size of your projects.
Data, Integrations & Accuracy
Understand how we connect to your marketing stack and ensure your data is always accurate and reliable
What integrations and channels do you support?
Trackian integrates with all the major platforms essential for e-commerce and digital marketing, including Google Ads, Meta (Facebook) Ads, TikTok Ads, Google Analytics (GA4), Shopify, and WooCommerce. We are constantly expanding our list of integrations to ensure you can connect your entire marketing and business stack.
How do you ensure the accuracy of my data?
Data integrity is the foundation of our platform. Trackian pulls data directly from the official APIs of each platform to minimize discrepancies. We then standardize and blend metrics across channels to ensure you're comparing apples to apples, giving you a reliable, cross-channel view of performance you can trust.
What if I use a platform you don't currently integrate with?
We are always working to add new integrations based on client needs. If you use a specific system that isn't on our list, please contact us, and we'll see how we can prioritize it. We can often discuss custom API connections or CSV imports to ensure all of your critical data is included in your analysis.
Features & Functionality
Discover how our AI-powered features turn your unified data into actionable, profitable decisions.
How does Trackian help with marketing attribution?
Trackian moves you beyond the limitations of "last-click" attribution. Our platform uses advanced proprietary models to map the entire customer journey, assigning value to every touchpoint, from the first ad a customer saw to the final click that led to a sale. This gives you a true understanding of which channels are driving growth so you can invest your budget with confidence.
What kind of AI features do you offer?
Our AI is designed to turn your data into actionable decisions. Trackian’s AI can automatically detect anomalies in your campaign performance, forecast trends like customer lifetime value, and provide data-backed recommendations for budget allocation. It’s like having a data scientist on your team, constantly looking for opportunities to optimize.
Can I customize my dashboards and reports?
Yes. Customization is a key feature of Trackian. You can create tailored dashboards that focus on the specific KPIs that matter most to your business or your clients. For agencies, we even offer white-label reporting options, allowing you to deliver beautiful, branded reports that showcase your value.
Account & Management
Find answers about managing your account, our agency-friendly features, and our commitment to your data’s security.
Is Trackian suitable for agencies managing multiple clients?
Absolutely. Trackian was built with agencies in mind. Our platform allows you to manage multiple client accounts from a single dashboard, with clear separation of data. You can set user permissions to give your team and even your clients access to specific reports, streamlining your workflow and improving transparency.
Is my data secure with Trackian?
Yes, your data security is our top priority. We are fully GDPR compliant and use industry-leading security protocols to ensure your data is safe, private, and always accessible to you. We also offer features like 2-Factor Authentication (2FA) for added account security.
What does the subscription include? Can I cancel anytime?
Our pricing is transparent and subscription-based, with different tiers to match your needs. All plans include access to our core features and dedicated technical support. You can cancel your subscription at any time, and we keep the process simple and straightforward with no hidden fees. And especially for the start, for Ecommerce and Brand businesses we even offer a 14-day FREE trial, or for Agencies and Freelancers, we are offering a full 30-day money-back guarantee - NO QUESTIONS ASKED.
Get Your Business on the Right Track with Our Smarter Insights
